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Harmonise product innovation with market needs
Market needs analysis
- what strategic need does the product address?
- how do potential customers meet that need now?
- what are the risks, costs and benefits associated with current solutions?
- who benefits and would be prepared to invest?
- what are the key requirements of the product/solution?
Market reaction to concept
- how easily is the solution understood?
- how does it align against strategic and operational needs?
- feature and function prioritisation
Positioning & communication