Harmonise product innovation with market needs

Market needs analysis

  • what strategic need does the product address?
  • how do potential customers meet that need now?
  • what are the risks, costs and benefits associated with current solutions?
  • who benefits and would be prepared to invest?
  • what are the key requirements of the product/solution?

Market reaction to concept

  • how easily is the solution understood?
  • how does it align against strategic and operational needs?
  • feature and function prioritisation

Positioning & communication

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